To celebrate its 10th Anniversary, PR Week (our industry's main trade publication) has created a unique Final Four-like competition among bloggers in the industry. Specifically, its editorial staff selected 16 blogs they admire the most. I'm honored to say that Measuring Up is included in this prestigious group. Next, these 16 bloggers were asked to hand pick 16 more blogs that stand out among the rest. With that, 32 blogs have agreed to participate in a tournament that will pit one against another until the last survivor is named by PRWeek as the most favorite public relations/communications blog.
How does it work?
The contest is entirely based on votes (yup, popularity) from you (uh... that’s the public at large). The blog that receives the most votes versus its competitor over a two day period moves on. The losing blog hits the golf course for a three month vacation... that's it.
On a more serious note, the real fun behind this competition is being able to read and learn from many of these outstanding bloggers. Whether you're interested (or not) in participating in the voting, I encourage all of you to link to many of these other blogs. You'll get a wealth of intelligence on the latest public relations/marketing techniques, social media strategies, PR implications on the business world and newest technologies to foster better communications.
For those who care, Measuring Up officially enters the competition on Wednesday of this week and runs through Friday. Click here for more information or to cast a vote.