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« Ambiguity in client serving is typically bad news | Main | The government can't always come to the rescue »

March 25, 2008

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Steve Shannon

I think it depends on what you define as a unique service. Sure XM and Sirius do compete in delivering radio programming signals via satellite to my car, but if you remove the "via satellite" part, they have plenty of competition. Every car sold in the US comes standard with an "over the air" compliant radio, but not so with satellite radios. I subscribe to XM and hope they do merge with Sirius so I get even more programming choices (and good deal of them commercial free - well worth my money just for that). If they do raise the price too much, I'll do what every consumer has the right to do - cancel, and I will still have the option of listening to over the air radio, free. In addition, this decision affects 17 million customers, hardly a large part of the US population, and certainly a small part of the radio listening population as well.

Sean Williams

Hi Ed - I see your point, but think that it's likely that we would see one or both of the two companies fail without the merger.

The market isn't that big for Satellite Radio (though I am an XM subscriber), owing to the tendency of the emerging consumer to eschew radio entirely. iPods and other players, CD changers in the car...

Terrestrial radio is also getting a boost from so-called HD Radio - sideband broadcasts that are often commercial free.

Also, cable and satellite TV typically includes audio music channels.

If a company wants to invest the capital, you could get another competitor to the new combination. The open question is whether the business plan can make this enterprise work at all.

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